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Finance functions and the fractional roles to execute them - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hiresolace.com/blog/hire-fractional-executive monthly 0.5 2025-03-24 https://hiresolace.com/blog/tips-for-choosing-fractional-executive monthly 0.5 2025-02-25 https://hiresolace.com/blog/digitalmarketingattractcustomersemotionsensesstrategy-7z7fb monthly 0.5 2025-01-06 https://images.squarespace-cdn.com/content/v1/654509262f9f1d72b50ce35c/1699023150871-938RXXO2O2XIUE97NGSV/Digital+Marketing+Strategy+Cycle.png Blog - The Four Factors for Marketing Your Business Ecosystem - In order to engage with your audience or internal team, you need a Platform that allows for engagement, Channels to funnel your audience to the platform, and a Result that is measurable to inform iterations to the cycle. The diagram above outlines a method for sequencing the activities that drive your digital marketing. Digital marketing is a complex and open-ended area of practice. It’s almost impossible to know where to start - especially given the deluge of third-party solutions offered across the board. So, let’s abstract what we mean by digital marketing for a less dry conversation. https://images.squarespace-cdn.com/content/v1/654509262f9f1d72b50ce35c/1699023150874-WP820XZXNIJL11H07BW6/1.png Blog - The Four Factors for Marketing Your Business Ecosystem - You can think of your business as a specialized ecosystem - a biome with unique factors and conditions that allow certain species to thrive, while others will struggle to find a foothold to survive. Broadly appealing biomes like a boreal forest can address the needs of a wide range of flora and fauna. That said, it takes a significant level of maturity and upkeep to maintain an environment that can support such a variety of species. Broadly appealing businesses will attract customers with diverse needs, though they will be easily drawn to competitors if you’re unable to keep up. https://images.squarespace-cdn.com/content/v1/654509262f9f1d72b50ce35c/1699023150877-P087J56M9R1LP93FJ233/2.png Blog - The Four Factors for Marketing Your Business Ecosystem - Conversely, niche ecosystems like a subtropical desert can only appeal to a small selection of organisms that possess highly specialized traits. Though it may contain a fraction of the total diversity you’ll see in the boreal forest, the organisms that find a home here will thrive in significant numbers over long periods of time. 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He specializes in transforming underperforming or early-stage teams into disciplined, accountable, revenue-producing engines by injecting proven leadership frameworks. A "roll up your sleeves" operator, Dawson brings deep expertise in building scalable Go-to-Market (GTM) systems and has previously landed major clients including McDonald's, TD Bank, and Nestle. Location: Ontario, Canada Working Style: Hybrid, open to travel LinkedIn https://hiresolace.com/talent/luc-goudreault monthly 0.5 2026-01-22 https://images.squarespace-cdn.com/content/v1/654509262f9f1d72b50ce35c/55c820c6-2075-4b48-8d8b-1aaeb0b51cd5/Luc+Goudreault+Headshot.webp Solace Talent - Luc Goudreault - Fractional CRO Luc Goudreault is an entrepreneur and business strategist with over 20 years of experience in business growth, transformation, and capital raising. He successfully scaled a tech company's revenue tenfold in three years, leading it to a strategic acquisition by Transcontinental. With two successful exits (EdTech & Retail) and experience raising Seed and Bridge financing, Luc combines deep operational governance with aggressive go-to-market strategies. He has held C-suite roles including CEO, CMO, and Chief Growth Officer, and holds an Executive MBA as well as a certificate in entrepreneurship from Babson College. Location: Québec, QC (Bilingual FR/EN) Working Style: Remote-first, results-oriented LinkedIn https://hiresolace.com/talent/cameron-mitchell monthly 0.5 2025-11-27 https://images.squarespace-cdn.com/content/v1/654509262f9f1d72b50ce35c/17a62ced-52cc-48b2-9ccb-7eb04e37941a/Cam+Mitchell.png Solace Talent - Cameron Mitchell - Fractional CFO Cameron Mitchell is a seasoned financial professional with 25 years of strategic and operational finance experience in Private Industry and Canadian Capital Markets, specifically focused on the Telecommunications and Energy sectors. He is an expert in guiding high-growth, scaling Small-to-Medium Enterprises (SMEs) to sharpen their strategic and financial planning, tool their financial reporting infrastructure, and attract the necessary institutional capital for business expansion. His career highlights include key leadership roles at Canadian Fiber Optics and as a co-founder of CORE Linepipe and Flexpipe Systems, alongside advisory mandates with KPMG LLP. Location: Calgary / Edmonton, Alberta Working Style: Hybrid LinkedIn https://hiresolace.com/talent/doug-johnson monthly 0.5 2025-11-20 https://images.squarespace-cdn.com/content/v1/654509262f9f1d72b50ce35c/7e1a87ad-4dca-4a2a-af70-d376311a1511/Doug+Johnson+Profile+Pic.jpeg Solace Talent - Doug Johnson - Fractional CMO Doug brings 30 years of transformational leadership experience to North America's fastest-growing corporations, ranging from start-ups to enterprise organizations. He specializes in the critical intersection of marketing, sales, product management, business development, and operations. Most recently, Doug played a pivotal role in growing Drivewyze from launch to a nine-figure Private Equity exit, scaling revenue from $500k to $40M ARR over a 12-year period. Location: Edmonton, Alberta Working Style: Remote or Hybrid LinkedIn https://hiresolace.com/talent/ankur-bhatnagar monthly 0.5 2025-11-20 https://images.squarespace-cdn.com/content/v1/654509262f9f1d72b50ce35c/f86082fa-2696-4444-9e65-3160a16d84d8/Ankur-Bhatnagar-Headshot.jpg Solace Talent - Ankur Bhatnagar - Fractional CMO Ankur Bhatnagar is a seasoned marketing leader with over 15 years of diverse experience, beginning in investment banking before transitioning into entrepreneurship. He successfully co-founded, scaled, and exited two companies, including an ed-tech venture he grew to 350 employees. Post-exit, Ankur has held senior growth and digital marketing roles at high-profile companies like Gusto, ADP, and KPMG. He excels at integrating data analytics, customer behavior, and technology to build high-performance marketing teams and implement strategies that drive substantial, measurable business growth. Location: New York City, NY Working Style: Remote or Hybrid LinkedIn https://hiresolace.com/talent/anna-jacobi monthly 0.5 2025-11-20 https://images.squarespace-cdn.com/content/v1/654509262f9f1d72b50ce35c/c82dd8b9-e00a-4230-b23d-89ff3096611e/Anna_Jacobi-Headshot.png Solace Talent - Anna Jacobi - Fractional CPO Anna Jacobi is a premier product strategy expert forged by over a decade of leadership in product and operations at industry-defining titans including Meta, Deloitte, and Sony Network Entertainment. At Meta, she spearheaded the global product strategy for the company's vast data centers, using Predictive AI to optimize resource allocation and build an Infrastructure as a Service (IAAS). With graduate and undergraduate degrees in Electrical Engineering, she possesses a rare ability to translate deeply complex technical challenges into market-leading solutions that drive billions in value. She has a distinguished track record of leading large cross-functional teams and fostering groundbreaking innovation from the ground up. Location: San Francisco Working Style: Open to all engagement models—remote, in-person, and travel. 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Location: Los Angeles, CA Working Style: Remote, open to travel for projects LinkedIn https://hiresolace.com/talent/angela-pesta-2gmpt-lklp8 monthly 0.5 2025-11-20 https://images.squarespace-cdn.com/content/v1/654509262f9f1d72b50ce35c/5b67a451-5f37-4be7-8487-43bff4798ad8/1718149813069.jpeg Solace Talent - Ashley Thompson Daly - Fractional CHRO / VP of People & Culture With over 15 years of experience, Ashley Thompson Daly is a strategic HR leader and certified executive coach specializing in aligning people strategy with business goals to drive growth. She has a proven track record of building people-focused HR functions in diverse industries, including technology, manufacturing, and occupational testing, with notable roles at Vertical City and Share Occupational Testing. Ashley is passionate about enabling individuals, leaders, and teams to thrive by designing programs that build and develop a team to achieve an organization's most ambitious goals. Location: Edmonton, Alberta Working Style: Hybrid LinkedIn https://hiresolace.com/talent/jason-gallaugher monthly 0.5 2025-11-20 https://images.squarespace-cdn.com/content/v1/654509262f9f1d72b50ce35c/18e08686-a4d4-4f7f-9e9d-99835857572a/IMG_0803.jpeg Solace Talent - Jason Gallaugher - Fractional CTO Jason Gallaugher is an engineering leader with over 20 years of experience specializing in scaling teams from 20 to 150+ people and turning around struggling technology organizations. His core strength is in operational discovery, where he identifies hidden inefficiencies and implements solutions that create a competitive advantage. With a background that includes leadership roles at You.i TV, Vidyard, BlackBerry, and Shopify, Jason combines deep technical expertise with proven people leadership to help growing companies navigate critical scaling transitions. Location: Ottawa, Ontario Working Style: Remote LinkedIn https://hiresolace.com/talent/angela-pesta monthly 0.5 2025-11-20 https://images.squarespace-cdn.com/content/v1/654509262f9f1d72b50ce35c/d787204a-8882-458c-a4cc-813c70152e44/pesta-profile-pic-1200.webp Solace Talent - Angela Pesta - Fractional VP of Product Design & UX An accomplished technology executive with 20+ years of experience driving product and UX excellence at world-class companies including Amazon, GitLab, Elastic, and New Relic. Angela has a proven track record of scaling global design organizations, establishing strategic vision, and delivering measurable business impact through user-centered innovation. 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