
The future is fractional.
Driven by 200+ conversations with industry leaders and professionals, we identified a growing trend. Exceptionally skilled professionals, from finance to digital marketing, are increasingly choosing to offer their expertise to several businesses simultaneously instead of dedicating themselves to just one.
We’ve curated a premier network of fractional executives and professionals.
Our aim? To bridge the gap between these experts and the start-ups/SMBs who need them.
Why go fractional?
Professionals Benefit: You enjoy more freedom, greater income flexibility, and fulfillment by partnering with businesses they're truly passionate about.
Startups and SMBs Benefit: You can now tap into top-tier talent without the hefty price tag of a full-time salary.
what does “fractional” mean?
Hiring a Fractional Executive simply means that you are hiring them to fill a role on a part-time or as needed basis. This means they come fully-equipped to do the job with minimal training, while giving you the flexibility you need without the responsibility of a full-time hire.
Interim
Fill a temporary gap in your team
Find out if your hire is a good fit for full-time
advisor
Give your team a little extra firepower in a few hours a month
Get expert perspective to solve critical problems
project-based
Complete key initiatives without taking time away from your main team
Flexible commitments for flexible working needs
who we serve
Start-ups and SMBs in Alberta and B.C., particularly those under $100M in revenue, to find the right fractional expertise for their unique needs.
meet our co-founders
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Carver DeLeeuw
Co-Founder & CEO
“Growing up in an entrepreneurial family, I gained firsthand experience with the challenges and achievements of small and medium-sized businesses. Over the past decade, I’ve cultivated leadership expertise across industries such as Marketing & Advertising, Multi-National Manufacturing, Oil & Gas, and Management Consulting. Armed with a Bachelor of Commerce in Entrepreneurship and an MBA, I specialize in connecting founders, business owners, and leaders of start-ups and SMBs with the talent they need to simplify operations and fuel growth. ”
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Ahmed Abdelrahman
Co-Founder & COO
“With ~10 years of human capital consulting and business advisory experience via international firms and launching my own firm, I’ve gained deep knowledge and expertise in helping start-ups and SMBs identify the skills they need to realize their goals, find the right talent model for them, and advising them on a path forward. Connect with me if you need help identifying and prioritizing the right talent to bring in to your business and/or team or if you already know who you need and want to get started!”
values we live by
We want to help make the world a better place by spurring innovation in our local communities.
Long-Term Relationships > Short-term Value
Always do what’s right for your teammates and clients, not what’s easy or fruitful in the short-term but may come back to haunt you in the long-term
Resilience
Turn curveballs into home runs
Empathy
Step into someone else’s shoes to truly understand their perspective, fears, and aspirations, and confirm with them, before moving forward
Humility
Be grateful for your wins and embrace self-confidence but remain self-aware and hungry for constant growth
Forward-thinking
“Change is the only constant in life” - we pride ourselves not only being informed by trends but being at the forefront of them

Ready to move quickly?
So are we.
Join us, and connect with the perfect match for your next challenge.







