How Kennedy CPA revamped its brand and website in preparation for scaling
KENNEDY CPA is an Edmonton-based boutique accounting firm supporting Real Estate, Professional Services, and Non-Profits.
Industry: Professional Services
Fractional Roles Filled: CMO
The Challenge
KENNEDY CPA needed to revamp its brand and website after enjoying steady growth over the last couple of years.
They were going through an expansion period, getting into a new office space and growing their team.
Ahead of hiring, KENNEDY CPA was looking for an individual to call on for ad-hoc marketing initiatives and support
They started with a full redesign of their logo, brand, and website
They wanted to work with an individual, rather than an agency, to establish a long-term relationship
The solution
Finding the right talent who could deliver on their goals quickly.
In collaboration with solace, KENNEDY CPA sourced, interviewed, and onboarded a fractional Marketing Director within 2 weeks of initial discussions.
Their fractional placement helped identify a scope of work that met a tight project timeframe with a clear direction and budget, including branding, design, development, and copywriting.
The results
Hired in 2 weeks, project complete in 2 months.
KENNEDY CPA got the deliverables they needed, including a new Brand Identity, Logo, SEO-ready Website, and brand assets ready for other digital and physical media.
They now also have an on-call marketing expert to draw from for future initiatives.
"[solace was] fantastic work with. They took the time to understand my business needs and the industry I work in, and delivered a product that was professional, bold, and creative. [they are] client-focused and attentive to detail. I would recommend [solace] to anyone looking for branding and marketing services.”
Mark Kennedy, KENNEDY CPA
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