What is a Fractional CMO?

A Fractional Chief Marketing Officer (CMO) is a senior marketing executive who provides strategic leadership and guidance to a company on a part-time or contractual basis. This allows businesses to access top-tier marketing expertise to guide brand development, lead campaigns, and build a go-to-market strategy without the expense of a full-time C-suite salary.

What does a Fractional CMO do for a business?

A Fractional CMO is responsible for your company's overall marketing strategy and execution. Their work includes developing your brand and product positioning, leading your marketing team, overseeing campaign execution, and ensuring that all marketing efforts are aligned with your business goals and driving measurable growth.

When is the right time to hire a Fractional CMO?

You should consider hiring a Fractional CMO when you need expert marketing leadership but aren't ready for a full-time executive. They are perfect for companies looking to launch a new product, enter a new market, rebrand, or scale their marketing efforts but lack the high-level strategic experience in-house.

How is a Fractional CMO different from a marketing agency or consultant?

Unlike an agency that manages specific tasks, a Fractional CMO becomes a true, integrated part of your leadership team. They are accountable for marketing outcomes and team leadership, providing a level of strategic ownership and direction that goes beyond the project-based deliverables of a typical consultant.

What industries can benefit from a Fractional CMO?

Virtually any industry can benefit, from tech startups and B2B service firms to consumer brands. Any business that needs to build a strong brand, generate leads, and create a scalable marketing engine is an ideal candidate for a Fractional CMO.

How does Solace find the right Fractional CMO for my business?

Our process is highly personalized. We start by understanding your specific business challenges, industry, and company culture. We then provide a custom shortlist of 3-5 pre-vetted, hand-picked marketing leaders from our network, ensuring a perfect match for your unique needs.

Hire a Fractional CMO

Make sure your marketing strategy is on point with a seasoned pro, without having to pay a full-time salary.

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Our fractional CMOs are trusted by:

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What a Fractional CMO can do for your business

Go-to-market strategy

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Product positioning

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Brand development

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Campaign execution

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Website redesign

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Marketing team leadership

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Meet a CMO

Source top talent from our growing pool of pre-vetted professionals.

our process

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Access pre-vetted, hand-picked executives.

Get customized candidate profiles served to your inbox from our shortlist.

View and discuss candidate profiles with us before scheduling interviews.

We’ll help negotiate a deal that makes the most sense for your business.

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Tell us what your challenges are

Contact us for a response within 24 hours to identify the type of professional you need.

We’ll shortlist 3-5 fractional professionals for you based on industry experience, values alignment, working style, availability, and more.

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Get to work with your Professional

Hire and onboard your new fractional professional however you like to work.

We’ll help set up your payments with our streamlined process.

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Keep us in the loop

We conduct regular feedback sessions to make sure you’re getting what you signed up for.

Hear from our clients

"I was at a point in my practice where I wanted to work with someone that could take my brand, SEO strategy, and overall look to the next level."

Mark Kennedy

Founder, KENNEDY CPA

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So are we.

Join us, and connect with the perfect match for your next challenge.

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faq

Get all your questions answered and find the best solution for your hiring needs.

A Fractional Chief Marketing Officer (CMO) is a senior marketing executive who provides strategic leadership and guidance to a company on a part-time or contractual basis. This allows businesses to access top-tier marketing expertise to guide brand development, lead campaigns, and build a go-to-market strategy without the expense of a full-time C-suite salary.
You should consider hiring a Fractional CMO when you need expert marketing leadership but aren't ready for a full-time executive. They are perfect for companies looking to launch a new product, enter a new market, rebrand, or scale their marketing efforts but lack the high-level strategic experience in-house.
Unlike an agency that manages specific tasks, a Fractional CMO becomes a true, integrated part of your leadership team. They are accountable for marketing outcomes and team leadership, providing a level of strategic ownership and direction that goes beyond the project-based deliverables of a typical consultant.
Virtually any industry can benefit, from tech startups and B2B service firms to consumer brands. Any business that needs to build a strong brand, generate leads, and create a scalable marketing engine is an ideal candidate for a Fractional CMO.
Our process is highly personalized. We start by understanding your specific business challenges, industry, and company culture. We then provide a custom shortlist of 3-5 pre-vetted, hand-picked marketing leaders from our network, ensuring a perfect match for your unique needs.

Contact us