Angela Pesta

UX / UI Design
Written By Carver Deleeuw

Fractional VP of Product Design & UX

An accomplished technology executive with 20+ years of experience driving product and UX excellence at world-class companies including Amazon, GitLab, Elastic, and New Relic. Angela has a proven track record of scaling global design organizations, establishing strategic vision, and delivering measurable business impact through user-centered innovation.

Location: Barcelona, Spain

Working Style: Remote-first, open to travel

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How Angela Can Help Your Business

  • Is your company facing this?

    The UX team is fragmented, morale is low, product quality is suffering, or user satisfaction is declining.

    Angela delivers:

    Rapid diagnosis of core issues, restores team health, and implements a clear vision and quality framework to get your product back on track quickly.

  • Is your company facing this?

    You need to reinvent your product, leverage emerging technology like AI, and define a long-term vision to stay ahead of the competition.

    Angela delivers:

    A passionate, creative partner who leads strategic initiatives, explores novel offerings, and helps you discover the future of your product beyond the traditional user interface.

  • Angela provides strategic guidance and hands-on leadership to drive measurable results:

    • Strategic Leadership:

      • Developing long-term "experience visions" to serve as an organizational north star.

      • Integrating UX metrics into core business KPIs to demonstrate value.

      • Advising on product discovery, innovation strategy, and go-to-market alignment.

    • Team & Operations:

      • Scaling and managing high-performing, remote UX teams (design, research, and writing).

      • Establishing robust design operations (DesignOps), career frameworks, and lean workflows.

      • Hiring, coaching, and upskilling talent to meet future challenges like AI.

    • Product & Execution:

      • Leading accessibility initiatives to ensure equitable and inclusive products (DEI).

      • Implementing quality frameworks to systematically improve user satisfaction and product usability.

      • Ensuring a consistent, high-quality user experience across all channels.

    • Amazon: As the first designer on the AWS team, she created the initial web console. Later, she led a high-profile initiative to unify the Kindle Fire store experience, which included biweekly reviews with CEO Jeff Bezos.

    • New Relic: Drove a platform unification that led to a 20% annual revenue increase and increased customer accounts from 14k to 15k. Improved Net Promoter Score (NPS) from -9 to +10 in three quarters.

    • GitLab: Led a cross-functional quality campaign that increased Customer Satisfaction (CSAT) from 67% to 83% and System Usability Scale (SUS) from 66.5 to 70.3 in two quarters. Spearheaded an accessibility initiative that reduced 4,000+ critical issues to under 30.

    • Tesco: Led a UX improvement initiative for the Clubcard loyalty program, improving task success rates by 40% and digital conversion from 1% to 3.5%.

  • Angela thrives when partnered with passionate, values-led leaders who are seeking to make a meaningful impact.

    • Leadership: Prefers collaborative and innovative leaders who see UX as a strategic partner.

    • Company Size: Ideal for small-to-medium enterprises (SMEs), scale-ups (Series A+), and enterprise teams seeking transformation. Prefers smaller organizations for a more hands-on impact.

    • Industry: Adaptable to all industries but is particularly interested in opportunities outside of developer tools to diversify her experience.

    • Availability: 25+ hours per week.

    • Start Date: Available upon request.

Meet with Angela
Carver Deleeuw
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