client spotlight: how bennu unlocked growth with a fractional CRO (chief revenue officer)
about the client
Bennu is a growing, early-stage, service-based tech company based in Alberta. As their business scaled—adding new clients and team members—they found themselves spread thin. They were actively seeking better ways to grow revenue and manage client acquisition but weren’t quite ready to hire a full-time executive. With past experiences working with sales and marketing hires that didn’t deliver, they were understandably hesitant.
They knew they needed help—but weren’t sure what kind, or if now was the right time to invest.
the challenge
Bennu had hit a common startup inflection point:
They needed strategic direction on which industry events and conferences were worth attending to generate leads and partnerships.
Their internal team lacked the capacity to manage pipeline development while fulfilling existing client work.
They’d had negative experiences with sales and marketing professionals in the past, making them cautious about trying again.
They weren’t sure if bringing on a full-time revenue leader would be a wise investment yet—and they couldn’t afford to get it wrong.
It was the perfect time for fractional support—they just didn’t know that yet.
the solace solution
After a quick discovery call with solace, we immediately matched Bennu with Luke, a seasoned fractional cro with deep go-to-market expertise and a track record of helping tech companies align strategy with revenue outcomes.
We offered them a 30-day opt-out clause—no pressure, just performance. That reassurance helped them get off the fence.
“We were new to fractional work and a little skeptical. But Luke was incredible. Within days, we saw his value.”
Luke hit the ground running—bringing not only a clear strategic plan but also practical, revenue-focused insights. From targeting the right events, to fine-tuning client messaging, to pipeline management, Luke helped Bennu find traction fast.
One small change in follow-up email language revived two ghosted leads, resulting in re-engaged conversations and new momentum.
the results
✅ 2 dormant leads reactivated with a simple messaging shift
✅ Clearer pipeline strategy and event selection process
✅ Valuable “tips of the trade” that the team hadn’t even known they needed
✅ Increased confidence in fractional leadership
✅ Freed up bandwidth for internal team to focus on execution
“Even beyond the deliverables, it was the small, unexpected insights—language tweaks, timing strategies, positioning shifts—that made the biggest impact.”
a better way to grow
What began as a one-month trial became a high-trust, high-impact engagement. For Bennu, it wasn’t just about saving money on a full-time hire—it was about unlocking a smarter way to scale.
“We thought we just needed someone to tell us what conferences to go to. But we realized there was so much more we didn’t know. Luke helped us see—and solve—problems we didn’t even know we had.”
At solace, we specialize in connecting growing companies with the right expert, at the right time, without long-term risk. Whether you need sales acceleration, go-to-market strategy, or pipeline clarity, we’ll help you find your Luke.
“If there’s an opportunity to work with solace again, we’d jump on it—no hesitation.”
