Ankur Bhatnagar
Fractional CMO
Ankur Bhatnagar is a seasoned marketing leader with over 15 years of diverse experience, beginning in investment banking before transitioning into entrepreneurship. He successfully co-founded, scaled, and exited two companies, including an ed-tech venture he grew to 350 employees. Post-exit, Ankur has held senior growth and digital marketing roles at high-profile companies like Gusto, ADP, and KPMG. He excels at integrating data analytics, customer behavior, and technology to build high-performance marketing teams and implement strategies that drive substantial, measurable business growth.
Location: New York City, NY
Working Style: Remote or Hybrid
How Ankur Can Help Your Business
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Is your company facing this?
You have a solid product but lack a structured, data-driven marketing function to acquire customers efficiently and scale revenue. You need an experienced, hands-on leader to build a powerful customer acquisition model from the ground up.
Ankur delivers:
A complete growth marketing function focused on driving revenue. He implements multi-channel digital strategies, optimizes the entire conversion funnel, and provides deep analysis of critical metrics like Cost Per Acquisition (CAC) and Customer Lifetime Value (LTV) to ensure profitable growth.
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Is your company facing this?
Your business requires C-suite level strategic oversight for your marketing department, but you aren't ready to hire a full-time CMO. You need a leader who can manage the brand, oversee growth initiatives, and lead product marketing efforts.
Ankur delivers: Fractional CMO leadership, providing strategic oversight for the entire marketing function. He develops cohesive brand, growth, and product marketing strategies while managing and mentoring your team to align all marketing efforts with core business objectives.
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Strategic Marketing Leadership
Fractional CMO Oversight
Brand & GTM Strategy
Team Management & Development
Building Cross-Functional Collaboration
Growth & Performance Marketing
Customer Acquisition & Funnel Optimization
Multi-Channel Digital Marketing Strategy
Deep Metrics Analysis (CAC, LTV)
ROI Optimization
Product Marketing
Product Positioning & Messaging
New Product Launch Strategy
Aligning Marketing with Product Development
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Inspire Higher Learning (Co-founder): Grew the company from a startup to 350 employees, scaling ARR from $2M to $10M before a successful acquisition.
KPMG: Scaled the total portfolio ARR from $500M to $1B.
ADP: Grew the marketing pipeline from $100M to $300M ARR and increased organic traffic by 135% YoY.
Gusto: Increased users by 58% YoY while simultaneously reducing customer acquisition costs by 20%.
Emissary.io: Scaled MQL acquisition by 85% YoY.
RS Metrics: Improved the trial-to-paid conversion time by 150%.
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Company Stage: Startups and SMBs (Seed, Series A/B/C) with $5M+ ARR.
Company Size: 10 - 1000 employees.
Industry: B2B/B2C SaaS, eCommerce, FinTech, HRTech, Cannabis, Real Estate, Healthcare, and AI.
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Availability: 25+ hours per week
Start Date: Available upon request
