Doug Johnson
Fractional CMO
Doug brings 30 years of transformational leadership experience to North America's fastest-growing corporations, ranging from start-ups to enterprise organizations. He specializes in the critical intersection of marketing, sales, product management, business development, and operations. Most recently, Doug played a pivotal role in growing Drivewyze from launch to a nine-figure Private Equity exit, scaling revenue from $500k to $40M ARR over a 12-year period.
Location: Edmonton, Alberta
Working Style: Remote or Hybrid
How Doug Can Help Your Business
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Is your company facing this?
You have found early market success (typically in the $5M–$10M revenue range) but are struggling to move from early traction to structured scaling. You have an appetite for growth but lack the specialized leadership to navigate the next stage.
Doug delivers:
Strategic oversight and structured scaling processes. He helps organizations transition from generalist teams to specialized growth functions, ensuring the right team and strategy are in place for the specific stage of the journey.
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Is your company facing this?
Your leads are being generated but not converting efficiently, or you are unsure if your revenue issues stem from marketing, sales structure, or deeper operational problems. You face bottlenecks in customer onboarding, pricing models, or sales funnel leaks.
Doug delivers:
A cross-functional diagnosis of root causes. He aligns marketing, sales, and revenue operations to increase efficiency and conversion rates, optimizing the customer journey to maximize marketing investment.
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Drivewyze: Took the company from launch to a nine-figure Private Equity exit (one of Edmonton’s largest since Bioware).
Drivewyze: Grew the business from $500k to $40M ARR over a 12-year period.
Drivewyze: Built the product and go-to-market strategy from the ground up, starting in a warehouse with minimal resources.
Start-up Leadership: Successfully guided companies through multiple funding rounds (Series A & B) and led integration with acquiring companies.
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Inspire Higher Learning (Co-founder): Grew the company from a startup to 350 employees, scaling ARR from $2M to $10M before a successful acquisition.
KPMG: Scaled the total portfolio ARR from $500M to $1B.
ADP: Grew the marketing pipeline from $100M to $300M ARR and increased organic traffic by 135% YoY.
Gusto: Increased users by 58% YoY while simultaneously reducing customer acquisition costs by 20%.
Emissary.io: Scaled MQL acquisition by 85% YoY.
RS Metrics: Improved the trial-to-paid conversion time by 150%.
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Leadership Prefers working in trust-driven, open environments with founders and leadership teams who are receptive to guidance and not overly rigid in their approach.
Company Size Ideal for early-stage start-ups (Pre-seed to Seed) through to Scale-ups (Series A and above). Doug is particularly effective for companies in the $5M–$10M revenue range.
Industry Specializes in Technology companies (SaaS, professional services, and physical products) that cater to both consumer and business markets.
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Availability: 25+ hours per week
Start Date: April 1
