Dawson Currie

CRO
Written By Carver Deleeuw
Meet with Dawson

Fractional CRO

Dawson Currie is a seasoned revenue leader with over 17 years of consecutive success at Oracle NetSuite, where he advanced to Area Vice President of Sales and led high-performance organizations. He specializes in transforming underperforming or early-stage teams into disciplined, accountable, revenue-producing engines by injecting proven leadership frameworks. A "roll up your sleeves" operator, Dawson brings deep expertise in building scalable Go-to-Market (GTM) systems and has previously landed major clients including McDonald's, TD Bank, and Nestle.

Location: Ontario, Canada

Working Style: Hybrid, open to travel

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How Dawson Can Help Your Business

  • Is your company facing this?

    You have found product-market fit but are experiencing plateaued growth, inconsistent pipelines, or GTM chaos lacking playbooks and infrastructure.

    Dawson delivers:

    A scalable GTM operating system that clarifies the Ideal Customer Profile (ICP), strengthens pipeline generation, and installs forecasting discipline to achieve predictable revenue.

  • Is your company facing this?

    You are a technically astute founder who has built a great product but lacks the expertise to build a sales motion, go-to-market strategy, or commercial infrastructure.

    Dawson delivers:

    A transition from technical vision to commercial execution, building sales motions, pricing strategies, and packaging that allow the business to scale beyond the founder.

    • Strategic GTM Architecture: Builds repeatable structures for outbound motion, territory planning, pricing, and packaging strategies to support hyper-growth.

    • Sales Enablement & Onboarding: Creates programs that drastically reduce ramp time and improve sales capacity profitability through structured playbooks and boot camps.

    • Revenue Operations & Governance: Installs rigorous qualification frameworks (MEDDICC), deal inspection, and forecast governance to ensure data-driven decision-making.

    • Oracle NetSuite: Led 7 sales teams and a $28M+ new-business ARR quota, delivering top-five global performance and over a decade of consecutive YoY growth.

    • Oracle NetSuite: Generated more than $250M in cumulative net-new revenue with teams maintaining 105–145% attainment.

    • Oracle NetSuite: Co-created a 90-day onboarding program that reduced time-to-profitability for sales employees from 22 months to 9 months.

    • Oracle NetSuite: Built the go-to-market strategy for the Manufacturing vertical, turning it into the number one ARR-producing vertical within 2.5 years.

    • Oracle NetSuite: Rebuilt structure in challenged territories, returning underperforming teams to predictable attainment within 12 months.

    • Cognos: Created two new revenue streams and landed major clients including McDonald's, TD Bank, Nestle, RBC, and Dole Foods.

  • Leadership

    Ideally suited for founders or leaders who are willing to delegate and trust expert direction to solve problems. He works well with technically focused founders needing to build out the commercial side of their business.

    Company Size

    Ideal for companies with $5M – $50M ARR, scale-ups (Series A and above), or PE-backed organizations in post-acquisition or growth acceleration phases.

    Industry

    Specializes in B2B SaaS, Cloud Software, AI-driven platforms, Fintech, and Manufacturing.

    • Availability: 5 - 25 hours per week

    • Start Date: Available upon request

Meet with Dawson
Carver Deleeuw
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