Luc Goudreault
Fractional CRO
Luc Goudreault is an entrepreneur and business strategist with over 20 years of experience in business growth, transformation, and capital raising. He successfully scaled a tech company's revenue tenfold in three years, leading it to a strategic acquisition by Transcontinental. With two successful exits (EdTech & Retail) and experience raising Seed and Bridge financing, Luc combines deep operational governance with aggressive go-to-market strategies. He has held C-suite roles including CEO, CMO, and Chief Growth Officer, and holds an Executive MBA as well as a certificate in entrepreneurship from Babson College.
Location: Québec, QC (Bilingual FR/EN)
Working Style: Remote-first, results-oriented
How Luc Can Help Your Business
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Is your company facing this?
You have recently acquired other businesses or scaled rapidly, resulting in disconnected departments, operational silos, and an inability to leverage combined talent or products effectively.
Luc delivers:
A strategic overhaul that harmonizes processes and fosters synergy. He connects disparate business units, establishes robust governance, and ensures the organization operates as a unified entity to drive growth.
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Is your company facing this?
You have a visionary product or engineering team with a great idea, but lack the organizational maturity, commercial structure, or narrative required to scale or raise capital successfully.
Luc delivers:
Essential business architecture and mentorship. He bridges the gap between product and market, building the internal governance, sales motions, and strategic clarity needed to secure investment or bridge rounds.
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Is your company facing this?
The business is underperforming, losing money, or facing a critical market pivot. You may be considering a sale but need to stabilize operations to maximize value.
Luc delivers:
Rapid diagnosis and stabilization. He unpacks complex internal issues (the "Pandora's box"), manages risk using empirical approaches, and provides the decisive leadership needed to either return to profitability or prepare for a lucid exit.
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Strategic Leadership: Defining the "North Star," ensuring clarity of vision, and establishing consistent objectives and KPIs across the organization.
Commercial Growth: Developing go-to-market roadmaps, creating unique market positioning, and driving exponential sales growth strategies.
Operational Maturity: Professionalizing processes, implementing sound governance, and fostering a culture of accountability and execution.
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Tech Start-up (Acquired by Transcontinental): Achieved 10x revenue growth over a three-year period.
Market Dominance: Captured 80% market share in French Canada and 30% in Anglophone Canada prior to acquisition.
Transcontinental: Led international expansion initiatives post-acquisition, establishing partnerships and training programs in the UAE, Tunisia, Morocco, Brazil, Mexico, and the US.
Fundraising: Successfully raised multiple funding rounds, including Seed and Bridge financing, as well as securing non-dilutive capital worth several million dollars.
EdTech & Retail Sectors: Executed two complete successful exits.
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Leadership: Best suited for motivated top management and young executive teams who are disciplined, open to direct feedback, and possess a strong "appetite to win." Company Size: Organizations with 50 to 800 employees and annual revenue between $2M and $30M. Industry: Industry agnostic with deep expertise in Technology, EdTech, SaaS, and Retail.
Engagement & Availability
Availability: 5-25 hours per week
Start Date: Available upon request
