insights on fractional work

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the startup CEO's guide to hiring a fractional executive in 2025

Executive hiring has changed - permanently. Traditional search methods are too slow, too costly, and too rigid for today’s fast-moving business landscape. The most forward-thinking CEOs are embracing flexible, outcomes-driven hiring models that provide faster access to top executive talent. From the rise of portfolio careers to the normalization of "try before you buy" arrangements, this article explores the five biggest shifts in executive hiring and how companies can adapt to stay ahead.

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hiring a fractional CPO: step by step

Is your company growing fast and need expert product leadership but aren't ready for a full-time C-suite salary? A fractional Chief Product Officer (CPO) might be the perfect solution! This guide explores how to hire one.

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The Four Factors for Marketing Your Business Ecosystem

Attract your thriving customer base by strategically sequencing your marketing activities via appealing to senses, emotion, memory, and the unexpected. Learn how to start this, who you’ll need on your team to make this happen, and the specific skills they’ll need to have.

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